AI Transparency

How customers are told they are speaking with AI

Under Article 50(1) of the EU AI Act the duty to disclose follows whoever builds the AI system, not the brand that speaks through it. Razviel builds it, so Razviel carries it. This page states what the system does, and which obligation each part answers to.

Under the EU AI Act, the duty to disclose follows whoever builds the AI system, not the brand that speaks through it. Razviel builds it, so Razviel carries it.

Last reviewed
August 27, 2026
Related
Trust
Named obligations
Five, across three legal territories
120°W 100°W 80°W 60°W 40°W 20°W 0° 20°E 30°N 40°N 50°N 60°N North America · three state statutes Europe · two regimes California B&P Code §17941 Utah AI Policy Act Maine 10 M.R.S. §1500-DD United Kingdom DMCC Act 2024 European Union AI Act, Art. 50(1)

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Five named obligations. Three legal territories. Each marker sits at the approximate geographic center of the territory the provision governs. The coordinate is the only thing the map asserts — what each provision requires, and what answers it, is set out below.

Five obligations. Three legal territories.

Each marker is one law, placed on the territory it governs. What each requires, and what answers it, is below.

120°W 100°W 80°W Maine 10 M.R.S. §1500-DD Utah AI Policy Act California B&P Code §17941 0° 20°E United Kingdom DMCC Act 2024 European Union AI Act, Art. 50(1)

Where the identification sits

Every medium keeps identity in a different place — a header, a sign-off, the message itself. The disclosure is designed to sit where that medium already answers who wrote this.

Live chat Email Instagram Facebook WhatsApp TikTok SMS the header the sign-off the first message of the conversation
Seven surfaces, three places. The lit element is where the identification lands. On the five social and messaging surfaces the top band is drawn open because there is no header a vendor can write to — which is exactly why the identification travels in the message instead.
Live chat
The design places a label beside the name in the conversation header — present before the first message and for the whole conversation.
Email
The sign-off identifies the sender: Sarah Bennett · AI Agent, [Brand]. It is written into the message itself, so a reply written by a human carries that person’s name instead.
Instagram, Facebook, WhatsApp, TikTok, SMS
These surfaces carry no header a vendor can write to, so the agent identifies itself in the first message of a conversation, in plain language, before the answer. Once per conversation.

The identification is applied by the system rather than left to the model to remember: the design does not send a first message that lacks it.

Where the identification sits

Every medium keeps identity in a different place. The disclosure is designed to sit where that medium already answers who wrote this.

the header Live chat the sign-off Email Sarah Bennett · AI Agent, [Brand] the first message of the conversation Instagram · Facebook · WhatsApp TikTok · SMS

When it appears, and whose name it carries

The label follows each message, not the account. A message written by the AI identifies the AI; a message written by a person carries that person’s name.

AI turn — identified as AI a person takes over no later than here · EU AI Act, Art. 50(1) Human turn — carries that person’s name in force customer asks whether they are speaking with AI 01 02 03 04 05 06 07
One conversation, read left to right. The blocks are the turns written on the brand’s side; the customer’s own turns are the axis they sit on. One element here is contract text rather than design — the answer at turn 04 — which is why it is the only one marked.
Every channel, on request
If a customer asks whether they are speaking with AI, the answer is yes. This one is not a design intention — it is contract text already in force (see Where it is written, below).

When it appears, and whose name it carries

The label follows each message, not the account. If a customer asks whether they are speaking with AI, the answer is yes.

AI turn — identified as AI EU AI Act, Art. 50(1) customer asks whether they are speaking with AI in force a person takes over Human turn

The obligations this answers to

Five named provisions across three legal territories. Four of them impose the same shape of duty — tell the person, at or before the first interaction. One imposes a different one: answer truthfully when asked.

the obligation the shape of the duty what answers it nature Proactive disclosure before or at the first interaction On request a truthful answer when asked European Union EU AI Act, Article 50(1) United States · Maine 10 M.R.S. §1500-DD United States · California B&P Code §17941 United Kingdom DMCC Act 2024 United States · Utah Utah AI Policy Act Header label live chat by design Sign-off email by design First message social and SMS by design Truthful answer every channel in force
Every provision terminates on something in the product. The grouping describes the shape of the duty each text imposes, and each shape is legible in the wording quoted below — at the latest at the time of the first interaction, notified clearly and conspicuously, on request.
Rule What it requires Status
EU AI Act, Article 50(1) European Union Providers must design and develop AI systems that interact with people so that those people are informed they are interacting with an AI system, in a clear and distinguishable manner, at the latest at the time of the first interaction. by design
Maine, 10 M.R.S. §1500-DD United States · Maine A chatbot may not be used in trade or commerce in a manner that may mislead a reasonable consumer into believing they are engaging with a human being, unless the consumer is notified clearly and conspicuously. by design
California, B&P Code §17941 United States · California Where a bot is disclosed, the disclosure must be clear, conspicuous, and reasonably designed to inform the person that they are communicating with a bot. by design
DMCC Act 2024 United Kingdom Material information a consumer needs must not be omitted, and a consumer must not be misled about who or what they are dealing with. by design
Utah AI Policy Act United States · Utah On request, a person must be told whether they are interacting with generative AI rather than a human. in force
in force
published contract text that already binds Razviel today
by design
how the system is built to behave

This page names the specific obligations Razviel addresses and states what the system does about each one. It does not assert general conformity with any regulation as a whole, and Razviel holds no certification for AI transparency — none exists for Article 50, which has no conformity assessment or marking outside high-risk systems.

The obligations this answers to

Four impose one shape of duty: tell the person, at or before the first interaction. One imposes a different one: answer truthfully when asked.

Proactive disclosure before or at the first interaction European Union Maine California United Kingdom Header label Sign-off First message by design On request Utah Truthful answer in force

What this means for you

Under the EU AI Act, the duty to identify the AI is Razviel’s.

Article 50(1) attaches to whoever designs and develops the AI system, and that is Razviel. An assistant that cannot say what it is creates a problem where it was built, not where it was deployed. Your own consumer-facing compliance remains yours — that has not changed, and your agreement says so — but this particular duty is met in the product before it reaches you.

It is checkable rather than assertable.

Nothing here asks you to take a vendor’s word. Both clauses are published in full on this site and bind Razviel on the day you sign, the obligations are named by article rather than described in general terms, and the identification appears in the conversation itself. Your counsel can verify all of it without a call.

It costs your brand nothing to carry.

Replies go out in your brand’s name and voice on every channel. The identification says the sender is AI and does not interrupt the answer to do it. The one place Razviel appears is a quiet “Powered by Haven · Razviel” at the foot of the live chat.

None of this is a courtesy. It is the condition on which a support AI can be operated in someone else’s name.

Where it is written

The same rule appears in two published documents on this site — one written to the party that signs, one written to the person on the other end of the conversation.

To the brand in force
Razviel’s automated agents are designed never to assert that they are human, and to answer truthfully when asked whether they are AI.
Services Agreement §14.2
To your customer in force
Our automated agents never claim to be human. They will not tell you they are a person, and they will not invent a human colleague or supervisor. … If you ask whether you are talking to AI, you get a truthful answer. Always.
Privacy Policy §5

Where it is written

Two published documents carry the same rule: the automated agents are designed never to assert that they are human, and to answer truthfully when asked.

Questions

Written the way a reviewer asks them, in the order they usually arrive.

Who is responsible for telling my customers they are speaking with AI?

Under Article 50(1) the duty sits with the provider — whoever designs and develops the AI system. That is Razviel, and it is not something a contract can move to you: a brand deploying a support AI carries no chatbot-disclosure duty of its own under that Article. You remain responsible for your own consumer-facing compliance generally, as your agreement sets out, but the identification itself is built into the product rather than left for you to switch on.

Does it appear on every channel, or only in chat?

Email and Live Chat today, every channel as it connects. Where the surface belongs to Razviel there is a label in the conversation header; where it does not, the identification is carried in the message itself — the sign-off in email, and the first message of a conversation on Instagram, Facebook, WhatsApp, TikTok and SMS.

Can I turn it off?

No. It is part of how the system is built rather than a setting, for the reason above: the obligation is Razviel’s, so it cannot depend on a configuration choice made in your account.

Does the AI ever say it is a person?

No, and this is contract text rather than a design intention. Razviel’s automated agents are designed never to assert that they are human, never to invent a human colleague or supervisor, and to answer truthfully when asked whether they are AI. Both the Services Agreement and the Privacy Policy say so, and both are published on this site.

What happens when one of my customers is handled by a person instead?

The label follows each message, not the account. A message written by a human carries that person’s name; a message written by the AI identifies the AI. A permanent account-level badge would be inaccurate half the time on a shared inbox, which is why the design does not use one.

Is it shown in the language of the conversation?

Yes. The identification is designed to be rendered in the language the conversation is being held in, since an English label shown to a German customer would not inform them.

Is Razviel named to my customers?

In the live chat only, and quietly. Replies speak in your brand’s name and voice on every channel, and the identification says the sender is AI. The foot of the live chat reads “Powered by Haven · Razviel”; email, social and SMS replies carry your brand alone. Where your own privacy disclosures need to name Razviel as a processor, that is handled in your Data Processing Addendum.

Is Razviel certified for AI transparency?

No, and no such certification exists. Conformity assessment and CE marking under the EU AI Act reach high-risk systems; Article 50 transparency has no assessment, no notified body and no mark. What this page offers instead is the specific obligation named, what the system does about it, and the contract text that is already in force — all of which you can check.

Where can I read the underlying text?

Both clauses are published in full: Services Agreement §14 and Privacy Policy §5. Data handling and the split of responsibilities are in the Data Processing Addendum.

A question this page does not answer? Write to legal@razviel.com and the answer is added here.

Questions

What a brand usually asks first.

Who is responsible for telling my customers they are speaking with AI?

Under Article 50(1) the duty sits with the provider — whoever designs and develops the AI system. That is Razviel, and it is not something a contract can move to you: a brand deploying a support AI carries no chatbot-disclosure duty of its own under that Article. You remain responsible for your own consumer-facing compliance generally, as your agreement sets out, but the identification itself is built into the product rather than left for you to switch on.

Does it appear on every channel, or only in chat?

Email and Live Chat today, every channel as it connects. Where the surface belongs to Razviel there is a label in the conversation header; where it does not, the identification is carried in the message itself — the sign-off in email, and the first message of a conversation on Instagram, Facebook, WhatsApp, TikTok and SMS.

Can I turn it off?

No. It is part of how the system is built rather than a setting, for the reason above: the obligation is Razviel’s, so it cannot depend on a configuration choice made in your account.

Is it shown in the language of the conversation?

Yes. The identification is designed to be rendered in the language the conversation is being held in, since an English label shown to a German customer would not inform them.

Is Razviel named to my customers?

In the live chat only, and quietly. Replies speak in your brand’s name and voice on every channel, and the identification says the sender is AI. The foot of the live chat reads “Powered by Haven · Razviel”; email, social and SMS replies carry your brand alone. Where your own privacy disclosures need to name Razviel as a processor, that is handled in your Data Processing Addendum.

Is Razviel certified for AI transparency?

No, and no such certification exists. Conformity assessment and CE marking under the EU AI Act reach high-risk systems; Article 50 transparency has no assessment, no notified body and no mark. What this page offers instead is the specific obligation named, what the system does about it, and the contract text that is already in force — all of which you can check.

A question this page does not answer? Write to legal@razviel.com and the answer is added here.